Our brands

Obsidian Asset Management develops and manages brands with a focus on longevity, clarity, and purposeful growth. Our current portfolio includes Brolly — a consumer brand centred around dependable everyday products and considered design — alongside Regal Eyewear, an eyewear brand currently under development, being built around the idea of combining everyday functionality with premium materials, without the excessive designer price point.

While each brand operates with its own identity and direction, all are supported by a shared foundation of strategic oversight, operational discipline, and long-term thinking. This structure allows every brand to grow independently while maintaining consistency in execution and standards.

As Obsidian continues to evolve, the portfolio will expand through carefully selected brand development and acquisition opportunities. Several additional concepts are already in the research and development phase, spanning industries including pet care, defence, and a range of other consumer and service-based sectors.

Every opportunity is approached with patience and measured intent, prioritising sustainability, alignment, and the ability to build lasting customer trust over time.

Growth is measured. Expansion is intentional. The portfolio is built for long-term value, not short-term volume.