Obsidian Asset Management builds and operates brands with clear purpose and long-term intent. Our current portfolio includes Brolly, a consumer brand grounded in everyday reliability and thoughtful design, and Elvis & Co, an emerging venture focused on shaping early experiences through structure, guidance, and considered positioning.

Each brand is developed independently, yet supported by shared strategic discipline—allowing them to grow at their own pace while benefiting from consistent governance and operational clarity.

As Obsidian continues to evolve, the portfolio will expand through selective brand creation and acquisition. Opportunities are assessed with patience and precision, prioritising durability, alignment, and the ability to earn repeat trust over time.

Growth is deliberate. Additions are intentional. The portfolio is designed to compound, not clutter.